What is the female cannabis consumer consuming
Lets take a look into the top product categories that are getting popular amongst females in the cannabis industry.
When it comes to product preferences, females of all ages are still overwhelmingly purchasing flower, claiming 44% of female spend this year. While flower remains the top product, there has been a shift in the ranking of top product categories for females since 2020 – concentrates overtook edibles in popularity.
The concentrate category shows a direct correlation between age and the percentage of sales share for females.
The younger age groups spend more (14% of sales for under 30), and the sales percentage gradually drops in each age group as you increase in age (60+ age group only spends 5%). Edibles also correlate with age but in an inverse relationship to concentrates.
For the under 30 female age group, edibles are only 5.37% of their sales, 30-40 its 6.93% of their sales, and this trend continues up as the 60+ age group spends 19% of their sales on edibles. This trend also holds up for males – the younger groups are spending more on concentrates while the elders are spending more on edibles.
For all genders, flower has always been the top purchased product, claiming 48.2% of sales in 2021 to date, up 3% sales share from 2020. Cartridges, pens, and edibles slightly fell, while concentrate sales slightly rose.